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Practice
Development
There are several
elements in creating a successful business
development initiative for law firms. Our strategies
incorporate the following fundamental tools to
generate new business and increase overall awareness
of your professional legal services:
- Establish
Referral Networks with consistency and appropriate relationship building
- Create
Strategic Alliances
- Develop
Promotional Materials
- Conduct
Seminars
- Create
and Market Web Sites
- Create
and Market Specific Practice Area Web Sites
- Direct
Mail
- Surveys
Conducted by Graduate Business School Programs
- Telemarketing
as a follow up to Direct Mail and Survey Marketing
Campaigns
It
is generally useful to narrow the target audience
for any business development campaign. With respect
to medium to larger law firms, we recommend marketing
each practice area as a specialty rather than
marketing the firm as a large general practice.
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